SIZZLES: A BRANDING CONCEPT

My goal for this project was to create a visual identity for a made-up American style, sit-down burger restaurant called Sizzles.

The base identity of this brand is a casual, fun, but also high-quality food restaurant. I accomplished this with a clean, consistent, and simple style that appeals to the viewer and increases their appetite, with cute illustrations and funky fonts to give the brand its unique flair. I also created designs for various materials that would be in the restaurant, such as menus, posters, or food wrappers.

I really enjoyed this project as it was my first time creating a brand idea completely from scratch.